Kunder/Bazoom Group[CS 03]

How Bazoom Group made commission something finance signs off, not something finance argues about

About

Bazoom Group runs marketplaces for content and link building, connecting brands with thousands of publishers worldwide.

Industry

Marketing technology

Reps on commission

50+ across two brands

Headquarters

Aarhus, Denmark

CRM

HubSpot

Using Prowi since

2023

Udfordring

Fast-moving, high-volume sales across two brands. Commission was correct most months, and the months it was not cost more trust than the money involved.

Løsning

A two-step approval each period: rep confirms, finance approves, payroll gets the file. Every payout traceable to a HubSpot deal and a plan rule.

Resultater
  • Corrections after payroll went to zero.
  • Questions moved to the deal, before approval, where they are cheap.
  • Finance closes commission in an afternoon.

Right 99% of the time, which is wrong for someone every month

Bazoom’s sales teams close a lot of deals, fast, across two brands. At that volume a spreadsheet that is right 99% of the time still gets somebody’s commission wrong every single month. And that somebody finds out at payroll, the worst possible moment.

Each error cost more trust than money. A rep who has been paid wrong once checks everything twice afterwards, and stops believing the plan is on their side.

“One wrong payslip costs you a quarter of trust with that rep. We had one most months.”
Mathias Sjøln Madsen, CFO, Heymate & Bazoom

But more checking by finance only moved the problem

The first response was more control: a second reviewer, a longer close. Errors still got through, because finance was checking its own numbers against its own assumptions. The CFO’s real problem was not the calculation. It was that there was no moment, before money moved, where the rep and finance had looked at the same number and agreed.

Without that moment, every payout was finance’s word against the rep’s memory of the quarter.

So Bazoom gave every payout a moment of agreement before payroll

Prowi added the moment. At period end each rep sees their statement in the app, deal by deal, and confirms it. Anything that looks off is raised there, on the deal, while it is a two-minute fix. Then finance approves the lot and exports the payroll file.

It sounds procedural. In practice it changed the tone. Commission stopped being a monthly negotiation and became something everyone had already agreed on.

“The monthly approval flow makes commission transparent, and settled correctly, every time.”
Mathias Sjøln Madsen, CFO
100%of payouts approved by rep and finance before payroll
2brands, two plans, one process
0corrections after payroll in the last year

Which is why the month now closes in an afternoon, for both brands

Heymate and Bazoom have different plans and different rhythms. Finance runs both through the same approval flow and the same export, and the close no longer stretches into the next month.

The number the CFO quotes is the one that stopped happening: corrections after payroll, over the last year. None.