Attio + Prowi

Attio and Prowi: Automated Commission for Modern Sales Teams

Attio is a flexible CRM system built for modern teams who want full control over their data and workflows. With its customizable data model and powerful automations, Attio gives businesses the ability to design exactly the CRM they need.

At Prowi, we see a strong match in connecting Attio with our platform for commission and bonus. With an integration, sales data from Attio can be used directly to calculate commissions in real-time. This creates a seamless flow from sales activity to reward.

From Deal to Commission Without Manual Steps

Many companies use Attio to manage their sales process, but when data needs to be converted to commission, the numbers still often end up in spreadsheets. This creates a bottleneck with manual calculations and risk of errors.

With an integration to Prowi, the entire process can be automated. When a deal is registered and closed in Attio, data is automatically sent to Prowi. Commission and bonus are calculated according to your own models, and the result is visible to the rep in real-time. Approval flows ensure quality, and the final amount can be sent directly to the payroll system.

What an Integration Can Sync

Attio contains comprehensive data about the sales process with its flexible data model. An integration with Prowi can leverage this data for accurate commission calculations.

Deal value and status are naturally central, but the integration can go deeper. Attio's customizable objects and attributes enable differentiating commissions based on customer segment, product type, or other factors. Relationship data can be used to track complex sales structures.

Attio's flexibility with custom fields and objects is fully supported by the integration. If you've created special fields to track conditions that affect commissions, these can also be included in calculations.

Benefits of an Integration

Automated calculations without errors: Manual spreadsheets are a source of errors. With Prowi, these risks are eliminated. Calculations happen automatically using the same rules every time, and results can be audited down to individual deals.

Real-time insight for reps: When a deal closes in Attio, the rep can immediately see in the Prowi app what they've earned. They can follow their goals, see forecasts, and compare performance with the rest of the team.

Full transparency: Both reps and management can follow how commissions are calculated. This builds trust and reduces disputes over calculations.

Stronger overview for management: Instead of spending time checking Excel sheets, management always has updated numbers. Documentation of all calculations through audit trails ensures compliance.

Flexibility to try new models: With Prowi, you can experiment with new incentive models without changing anything in Attio. This makes it easier to optimize the commission structure over time.

Who Benefits from the Integration

For sales reps, the integration means commission becomes visible and motivating in everyday work. The reward feels closer to the effort when it can be seen immediately after a closed deal.

For sales managers, the integration provides a new tool for managing the team. They can see who's performing and how the commission structure affects behavior. It becomes easier to set goals and follow up on them.

For finance teams, the integration reduces the monthly workload. Data is already validated and ready for payout, freeing up time for more value-creating tasks.

Interested in an Attio Integration?

We build integrations based on demand from our customers. If Attio is your CRM and you want a direct integration with Prowi, we'd love to hear from you. Your feedback helps us prioritize which integrations we develop next.

Contact us to register your interest and help shape our roadmap. We gather input from customers and users to ensure we build the integrations that deliver the most value.

Frequently Asked Questions

Is the Attio integration available now?
We continuously work on new integrations based on customer demand. Contact us to hear about the current status and to register your interest.

Can Prowi work with Attio via manual import?
Yes. While a direct integration provides the best flow, Prowi can work with data imported from Attio via CSV or other formats. Contact us to learn more about the options.

What's required to get started?
Book a demo so we can understand your needs and show how Prowi can automate your commission calculations, regardless of which systems you use today.

The Future of Attio and Prowi

Attio gives modern teams a flexible CRM system that can be customized exactly to their needs. Prowi makes commissions simple, accurate, and motivating. When the systems are connected, you get a solution where sales work and reward are closely linked.

It's not just about saving time. It's about creating a system where employees can trust the numbers and where management can make decisions based on real-time data. Book a demo today and experience how Prowi can transform your commission process.