Compensation Plan

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What is a Compensation Plan?

Compensation plan is a document that defines the complete pay structure for an employee or role. It specifies all elements of total compensation including base salary, variable pay, commissions, bonuses, benefits, and equity. According to WorldatWork (2024), companies with well-documented compensation plans have 41% lower turnover among salespeople.

Why Compensation Plans Matter

A compensation plan is one of the most powerful tools for driving business results:

  • Behavior alignment: Plans shape what reps prioritize
  • Talent attraction: Competitive plans attract top performers
  • Retention: Fair, achievable plans keep the best from leaving
  • Cost management: Structured plans create predictable sales costs
  • Performance visibility: Clear plans make it easy to identify underperformance

According to Pavilion (2024), sales organizations spend an average of 3-5% of revenue on variable compensation.

Elements of a Sales Compensation Plan

Component Description Typical share
Base salary Fixed pay regardless of performance 40-70% of OTE
Commission Variable pay tied to sales results 20-50% of OTE
Bonus Lump sum for achieving specific goals 5-20% of OTE
SPIFs Short-term incentives for specific behavior Variable
Accelerators Elevated rates above quota 1.5-3x base rate

Types of Compensation Plans

Type Description Best for
Salary only 100% fixed pay with no variable Customer Success, support
Commission only 100% variable based on sales Freelancers, brokers
Base + commission Combination of fixed and variable Most B2B sales roles
Base + bonus Fixed pay plus periodic bonuses Account Management
Tiered commission Increasing rates at higher attainment Mature sales organizations

Example: Account Executive Plan

Element Value
OTE $135,000
Base salary $67,500 (50%)
Variable target $67,500 (50%)
Annual quota $675,000 ARR
Commission rate 10% of ARR
Accelerator (100-150%) 15% (1.5x)
Accelerator (150%+) 20% (2x)

Earnings at Different Attainment Levels

Attainment Base Commission Total
80% $67,500 $54,000 $121,500
100% $67,500 $67,500 $135,000
120% $67,500 $87,750 $155,250
150% $67,500 $118,125 $185,625

Compensation Plan vs. Commission Plan

Aspect Compensation Plan Commission Plan
Focus Total compensation Variable commission only
Includes Base + commission + benefits Rates, quotas, accelerators
Audience All employees Salespeople

Common Compensation Plan Mistakes

Mistake Consequence Solution
Too complex Reps can't optimize behavior Limit to 2-3 metrics
Unrealistic quotas Demotivated team Data-driven quota setting
No accelerators Top performers leave Add 1.5-2x rates above quota
Frequent changes Lost trust, confusion Annual cycles, no mid-year changes

FAQ About Compensation Plans

What is a good pay mix?

For B2B SaaS, 50/50 to 60/40 (base/variable) is standard. Enterprise roles often have more base pay, while transactional roles can be 30/70.

How many reps should hit quota?

60-70% should achieve quota. Fewer indicates quotas are too high or territories are unbalanced. More means you're leaving money on the table.

When should the plan be updated?

Annually is standard. Avoid mid-year changes as they create uncertainty and can be perceived as unfair.

Automate Compensation Administration with Prowi

Compensation plans in spreadsheets create errors, disputes, and administrative work. With Prowi, you automate plan administration, real-time commission tracking, and performance visibility—so your team always knows where they stand.